More than 7 years ago I opened an etsy store and had to come up with a name. I had started selling some embroidered items locally and etsy was new on the scene so I took a risk and opened a shop. I bought a clip art image that I loved and went from there.
Fast forward and I actually started selling some things. I knew I needed a better logo design so I had a dear friend do some graphic design for me. My logo has gone through a million different changes since then and the growing a business learning curve has thrown me for so many loops.
It’s truly only been in the last year or so that I’ve really stepped back, slowed down a little bit and given some good thought to the direction I wanted to go with daisyeyes. 2015 has been the first year that I’ve really been doing what I wanted to do all along – custom hand embroidery. It’s been a bit of a challenge and a change, but it’s been a welcome change.
The other thing that has been happening was my desire to start teaching sewing lessons and what I thought was a really strong desire to have a brick and mortar shop. I talked about nothing else for at least 2 years. Again, it was a steep learning curve and probably one of the greatest things that happened during that year was my relationship with our local parks and rec department. If you would have told me 2 years ago that I would love doing pop up/mobile sewing classes I would have laughed at you. But I love it.
I realized about 3-4 months ago and that the dream of a brick and mortar shop was not something I wanted to delve into at this point in my life. I also realized that trying to build two separate businesses and brands at the same time was making me crazy. So after a lot of thought I’ve decided to “close up” the crooked stitch. In all honesty all it means is that I’m building my sewing lessons off of the brand that I need to focus on : daisyeyes handmade. I’m taking out the idea that my embroidery business needs to be totally separate from my sewing education business and combining the two. It seems like such a small thing, but it has released so much pressure off of me. It has given me space in my mind to work on being a better blogger, to start that newsletter that I’ve been wanting to start and to work on more tutorials and online lessons in this space that I’ve been wanting to do. It’s probably one of the best business decisions I’ve made in this whole journey.